For 20 years, SACHAJUAN has been a pioneer in high-performance hair care, innovating quality products through Algae Bioscience. Founded in 2004, SACHAJUAN entered the market with premium hair care products infused with OCEAN SILK TECHNOLOGY, harnessing the power of cold-water algae to develop performance-driven formulas. By combining advanced bioscience with clean, effective ingredients, we have created a product line revered by professionals and consumers worldwide.

The story of SACHAJUAN began with a simple vision: to make hair care effortless. Founder and CEO Sacha Mitic has spent over four decades mastering hairstyling, working from Gothenburg to New York with top fashion magazines and celebrities.

In 1997, the first SACHAJUAN salon opened in Stockholm, driven by a belief that hair care should be simple, elegant, and high-performing. This philosophy continues to shape every product, making professional-quality hair care accessible to all.