THE
STORY OF
SACHAJUAN
ALGAE BIOSCIENCE MEETS
HAIRSTYLING AND CRAFTSMANSHIP
For 20 years, SACHAJUAN has been a pioneer in high-performance hair care, innovating quality products through Algae Bioscience.
Founded in 2004, SACHAJUAN entered the market with premium hair care products infused with the unique OCEAN SILK TECHNOLOGY, harnessing the power of Algae Bioscience to develop performance-driven formulas.
By combining cold-water algae with clean, effective ingredients, SACHAJUAN offers a comprehensive product line revered by professionals and consumers worldwide.
IMAGERY: Timeless Moments 2023
THE WHY
The story of SACHAJUAN begins with a simple yet profound vision:
to simplify hair care.
Sacha Mitic has spent over four decades mastering the art of hairdressing. His journey started at an early age, driven by a passion for hairstyling, a genuine interest in people, and an ambition to excel in the beauty industry. His career took him from Gothenburg to Stockholm, and then to New York, where he worked with top fashion magazines and celebrities.
Returning to Stockholm, Sacha Mitic, together with Juan Rosenlind, opened the first SACHAJUAN salon in 1997. Sacha's vision was to create a brand that embodies simplicity, elegance, and high performance, making straightforward, quality products available to both professionals and consumers.
Driven by the belief that hair care and styling are expressions of beauty that should be accessible to everyone, this philosophy drives every product development. This personal and professional journey has shaped the brand’s commitment to high performance and simplicity in hair care.
IMAGERY: Product Shoot 2023
THE HOW
BIOSCIENCE IN HAIR CARE
SACHAJUAN harnesses the power of Algae Bioscience to nourish, protect, and enhance the quality of hair. We select ingredients based on purity and performance. Our Ocean Silk Technology utilizes cold-water algae, renowned for their moisturizing and strengthening properties, to deliver exceptional results, promoting healthy, shiny hair.
OCEAN SILK TECHNOLOGY
Ocean Silk Technology incorporates Rhodophycea and Chondrus Crispus algae harvested from Brittany, France. These algae are combined in various concentrations to create our high-performing formulas. Rhodophycea, rich in minerals and vitamins, enhances moisture and elasticity, while Chondrus Crispus, with its high calcium and zinc content, provides external protection and shine. This unique technology strengthens and protects hair, increasing elasticity and shine while maintaining a healthy scalp.
PRODUCT DEVELOPMENT
Our products are developed locally in Sweden, adhering to strict environmental and regulatory standards. The minimalist design reflects our brand aesthetics, ensuring that each formula is of superior quality and easy to use. SACHAJUAN products are a blend of simplicity and elegance, designed for both professionals and consumers.
IMAGERY: Brand Campaign 2023
KEY INGREDIENTS
RHODOPHYCEA
Improves elasticity and infuses moisture. By working from within the hair, it helps restore its natural mineral balance.
CHONDRUS CRISPUS
Its rich calcium and zinc content offers enhanced shine and better protection against daily damage.
ALGAE BIOSCIENCE
MEETS HAIRSTYLING
AND CRAFTSMANSHIP
The minimalist design of the product line reflects the brand aesthetics and the uncompromised quality of each formula.
Drawing upon our extensive experience in hairstyling and hair care, SACHAJUAN approaches product development with a focus on ease of use, supporting both care and creative expression.
Developed through the use of Algae Bioscience, Ocean Silk Technology is primarily formulated with two types of cold-water algae: Rhodophycea and Chondrus Crispus.
Renowned for its ability to strengthen hair, Rhodophycea enhances elasticity and adds moisture. Working on the inside of the hair, it helps restore its natural mineral balance.
Chondrus Crispus acts externally on the hair's surface. With its high calcium and zinc content, it provides enhanced shine and increased protection against everyday damage. Its moisturizing properties leave hair smooth and manageable.
Rhodophycea and Chondrus Crispus have also demonstrated excellent nourishing and normalizing properties for the scalp.
BESTSELLERS
THE
STORY OF
SACHAJUAN
ALGAE BIOSCIENCE MEETS HAIRSTYLING AND CRAFTSMANSHIP
For 20 years, SACHAJUAN has been a pioneer in high-performance hair care, innovating quality products through algae bioscience.
Founded in 2004, SACHAJUAN entered the market with premium hair care products infused with the unique OCEAN SILK TECHNOLOGY, harnessing the power of algae bioscience to develop performance-driven formulas.
By combining cold-water algae
with clean, effective ingredients, SACHAJUAN offers a comprehensive product line revered by professionals and consumers worldwide.
IMAGERY: Timeless Moments 2023
THE WHY
The story of SACHAJUAN begins with a simple yet profound vision: to simplify hair care.
Sacha Mitic has spent over four decades mastering the art of hairdressing. His journey started at an early age, driven by a passio for hairstyling, a genuine interest in people, and an ambition to excel in the beauty industry. His career took him from Gothenburg to Stockholm, and then to New York, where he worked with top fashion magazines and celebrities.
IMAGERY: Product shoot 2023
Returning to Stockholm, Sacha Mitic, together with Juan Rosenlind, opened the first SACHAJUAN salon in 1997. Sacha's vision was to create a brand that embodies simplicity, elegance, and high performance, making straightforward, quality products available to both professionals and consumers.
Driven by the belief that hair care and styling are expressions of beauty that should be accessible to everyone, this philosophy drives every product development. This personal and professional journey has shaped the brand’s commitment to high performance and simplicity in hair care.
THE HOW
BIOSCIENCE IN HAIR CARE
SACHAJUAN harnesses the power of algae bioscience to nourish, protect, and enhance the quality of hair. We select ingredients based on purity and performance. Our Ocean Silk Technology utilizes cold-water algae, renowned for their moisturizing and strengthening properties, to deliver exceptional results, promoting healthy, shiny hair.
OCEAN SILK TECHNOLOGY
Ocean Silk Technology incorporates Rhodophycea and Chondrus Crispus algae harvested from Brittany, France. These algae are combined in various concentrations to create our high-performing formulas. Rhodophycea, rich in minerals and vitamins, enhances moisture and elasticity, while Chondrus Crispus, with its high calcium and zinc content, provides external protection and shine. This unique technology strengthens and protects hair, increasing elasticity and shine while maintaining a healthy scalp.
IMAGERY: Brand Campaign 2023
PRODUCT DEVELOPMENT
Our products are developed locally in Sweden, adhering to strict environmental and regulatory standards. The minimalist design reflects our brand aesthetics, ensuring that each formula is of superior quality and easy to use. SACHAJUAN products are a blend of simplicity and elegance, designed for both professionals and consumers.
KEY INGREDIENTS
RHODOPHYCEA
Improves elasticity and infuses moisture. By working from within the hair, it helps restore its natural mineral balance.
CHONDRUS CRISPUS
Its rich calcium and zinccontent offers enhanced shine and better protection against daily damage.
ALGAE BIOSCIENCE MEETS HAIRSTYLING AND CRAFTSMANSHIP
The minimalist design of the product line reflects the brand aesthetics and the uncompromised quality of each formula.Drawing upon our extensive experience in hairstyling and hair care, SACHAJUAN approaches product development with a focus on ease of use, supporting both care and creative expression.
Developed through the use of Algae Bioscience, Ocean Silk Technology is primarily formulated with two types of cold-water algae: Rhodophycea and Chondrus Crispus.
Renowned for its ability to strengthen hair, Rhodophycea enhances elasticity and adds moisture. Working on the inside of the hair, it helps restore its natural mineral balance.
Chondrus Crispus acts externally on the hair's surface. With its high calcium and zinc content, it provides enhanced shine and increased protection against everyday damage. Its moisturizing properties leave hair smooth and manageable.
Rhodophycea and Chondrus Crispus have also demonstrated excellent nourishing and normalizing properties for the scalp.